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Behind Fine Wine | Saucal’s Mitch Callahan and Warren Porter Discuss Online Retail Wine Buying

Behind Fine Wine | Saucal's Mitch Callahan and Warren Porter Discuss Online Retail Wine Buying

In this episode of Behind Fine Wine Warren Porter sits down with Mitch Callahan of Saucal over a bottle of Napa Valley 2012 Joseph Phelps Insignia. The two of them chat about how Saucal helped IronGate.Wine build one of the most personalized and modern online wine retail websites in the retail fine wine industry. They discuss personalized wine shopping and emails based on the preference engine that Saucal built; one that queries vintages, regions, producers, wine scores, and cost ranges. Warren and Mitch talk about the new credit card processor Bolt which guarantees zero fraud which is a large issue in the retail wine industry and also delivers one-click buying to the IronGate.Wine website.

Interview Transcript

Warren Porter: Good afternoon everybody and welcome to another edition of Behind Fine Wine, I’m Warren Porter of IronGate.Wine and my guest today is Mitch Callahan from Saucal, Mitch welcome.
Mitch Callahan: Thank you so much, I’m glad to be here.
Warren Porter: Yeah, pleasure. I think this is going to be a really interesting edition because well, typically guys who are really really deep in wine and Mitch is coming at it from a different angle. Saucal was the company that we brought on board to build this amazing E-commerce wine website that if you haven’t tried it yet hopefully you will and buy lots of great wine from Iron Gate. But before we do that, the wine that we’re going to have today is way too young we shouldn’t be having it quite frankly, but I actually have too much two thousand and twelve  Joseph Phelps Insignia and everything else that I have is over at the wine storage facility next door, so this one I had on hand I thought well let’s give it a try then we will know how much longer it’s going to last.
So, this Mitch is a 2012 Joseph Phelps Insignia. Joseph Phelps Insignia got famous when it won wine of the year I’m thinking in 1997. So, as Wine Spectator it’s wine of the year and it’s a tremendous wine, this will last a very long time as I said it’s going to be really really yum, this one is primarily Cab Sauv like about seventy, it’s actually on the back, seventy five percent Cabernet Sauvignon, it’s got about fifteen to twenty percent Petit Bordeaux and then a little dusting of Merlot and it’s just to kind of soften it up a little bit so.
Mitch Callahan: I like it
Warren Porter: I won’t drink too much otherwise we are going to do the whole podcast with bright red teeth. So, as I mentioned at the top of this we hired Saucal because I wanted to build a site, green-field, we were very fortunate that we didn’t have all this legacy technology and inventory systems and all these things that we were coming in with, and I could build it wit